ICEnet is a location-sharing app developed in Charles Town, WV. The creators of this app came to my professor to ask for advice on how to make ICEnet more successful. That’s where we students came in! My team and I developed a strategic campaign based on our background research and the needs of the client that laid the foundation for a successful future.
Ladies and gentlemen, we did it all! Background research, goals and objectives, key messages, utilizing opinion leaders, strategies and tactics, and original content!
Check out the completed campaign proposal! ICEnet Strategic Campaign