Social Media is part of life nowadays, and Shepherd University is right there with it! During Social Media classes, we students were tasked with creating original and engaging content for the department’s social media accounts. Here is an example of a piece I wrote for the Halloween Costume Contest!
During the seminar on persuasion and messaging, the class was challenged to come up with a strategic campaign proposal for any cause they chose. The only condition was that the teams had to research and effectively implement persuasion strategies learned about over the duration of the class. Check out the entire proposal here. PersuasivePlan
ICEnet is a location-sharing app developed in Charles Town, WV. … More Strategic Campaign- ICEnet
Need Photoshop skills? I’ve got you covered! … More Advertising and Imagery
Let there be light! But not just any light will do. Lighting when it comes to studio production is more complex than simply flicking a switch. When trying to light a space like a television studio there are 3 key points to keep in mind. Ladies and gentlemen, allow me to introduce a 3-point lighting … More Lights, Camera, Action! What You Need to Know About Lighting
It’s no secret that advertisements are everywhere. I heard somewhere that the only place you can escape ads in in your sleep. But what are we being sold when we see these commercials, billboards, and posters? What I am talking about is called “pseudo-spiritual marketing.” What is Pseudo-Spiritual Marketing? Basically this type of marketing supports … More What Are You Even Watching?
One month ago, I took a huge step into my future when I was lucky enough to receive my first paid internship with Doc’s Tea Company. These past few weeks have been a glimpse into what I hope to do for the rest of my life. Doc’s Tea Company What Doc’s Tea is, is a premium micro-brewed … More Doc’s Tea Internship
The Internet has gained dramatic power and popularity since its invention in the 1980’s and even more since the contributions the World Wide Web has provided since 1990. That is what the documentary series, History of the Internet- the Virtual Revolution sets out to explain. Episode two of this series shows how as the Internet has gained … More The Great Political Leveling
Advertisements are everywhere! On the Internet, television, newspapers, magazines, billboards, everywhere a person looks there are advertisements. But what are these advertisements really doing? How are they attempting to sell their products to consumers? What is really in an advertisement? To answer these questions, I will be performing a semiotic analysis. For this analysis, I … More I Saw the Sign: A Semiotic Analysis
American journalist Sydney Harris once said, “The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” There is a reason that it is called the “art of communication.” The key word here being art, and just as with paintings and stories, interpretation is a major … More The Art of Interpreting the Art of Communication